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Cookie Policy

Last updated: December 2024

1. Introduction

This Cookie Policy explains how Smart Wizard Ltd ("we," "our," or "us") uses cookies and similar technologies on our website smart-wizard.com ("the Site"). This policy should be read alongside our Privacy Policy.

By using our website, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should set your browser settings accordingly or stop using our website.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

Cookies can be "persistent" (remaining on your device until expired or deleted) or "session" (deleted when you close your browser).

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies.

Cookie Name Purpose Duration
sw_session Maintains your session state Session
sw_cookies_accepted Remembers your cookie preferences 1 year
sw_security Provides security features Session

3.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Cookie Name Purpose Duration
sw_analytics Tracks page views and user behavior 2 years
sw_visitor_id Identifies unique visitors 2 years

3.3 Marketing Cookies

These cookies are used to track visitors across websites with the intention of displaying relevant and engaging advertisements. They may be set by us or by third-party providers whose services we use.

Cookie Name Purpose Duration
sw_marketing Personalizes advertising content 1 year
sw_conversion Tracks conversion events 30 days

3.4 Preference Cookies

These cookies enable the website to remember information that changes the way the website behaves or looks, such as your preferred language or region.

Cookie Name Purpose Duration
sw_preferences Stores user preferences and settings 1 year
sw_language Remembers language preference 1 year

4. Third-Party Cookies

We may use third-party services that set their own cookies on our website:

Google Analytics

We use Google Analytics to analyze website traffic and usage patterns. Google Analytics sets cookies to help us understand how visitors use our site.

  • Purpose: Website analytics and performance measurement
  • Data collected: Page views, session duration, bounce rate, demographics
  • Privacy policy: Google Privacy Policy

Social Media Platforms

Our website includes social media buttons and widgets from platforms like Facebook, Twitter, LinkedIn, and Instagram. These may set cookies when you interact with them.

  • Purpose: Social media integration and sharing
  • Control: Managed by respective social media platforms
  • Privacy: Subject to each platform's privacy policy

5. Cookie Management

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can set your browser to:

  • Block all cookies
  • Block third-party cookies only
  • Delete cookies when you close your browser
  • Notify you before accepting cookies

5.2 Browser-Specific Instructions

Google Chrome

Settings > Privacy and security > Cookies and other site data

Mozilla Firefox

Options > Privacy & Security > Cookies and Site Data

Safari

Preferences > Privacy > Cookies and website data

Microsoft Edge

Settings > Site permissions > Cookies and site data

5.3 Our Cookie Preference Center

You can manage your cookie preferences at any time using our cookie preference center. Click the button below to access your settings:

6. Impact of Disabling Cookies

While you can browse our website with cookies disabled, please note that:

  • Some website features may not function properly
  • Your user experience may be degraded
  • We cannot provide personalized content or recommendations
  • Forms and interactive features may not work correctly
  • We cannot remember your preferences or settings

7. Mobile Devices

Mobile devices may use similar technologies to cookies, such as:

  • Local storage
  • Session storage
  • Mobile advertising identifiers
  • App-specific identifiers

You can control these through your device settings or app preferences.

8. Data Protection and Privacy

Our use of cookies is subject to our Privacy Policy and complies with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in:

  • Our use of cookies
  • Legal requirements
  • Industry standards
  • Technology developments

We will notify you of significant changes by posting the updated policy on our website and updating the "last updated" date.

10. Additional Resources

For more information about cookies and online privacy:

  • ICO - Cookies guidance
  • All About Cookies
  • Your Online Choices

11. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Smart Wizard Ltd
123 Technology Park
Cambridge Business Centre
Cambridge, CB4 0WS
United Kingdom

Email: [email protected]
Phone: +44 1223 796567

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Professional modules and sensors for industrial applications. Trusted by UK businesses nationwide.

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