Privacy Policy

1. Introduction

Smart Wizard Ltd ("we," "our," or "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website smart-wizard.com or use our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

Personal Information

We may collect the following types of personal information:

• Contact information (name, email address, phone number, postal address)
• Business information (company name, job title, industry)
• Communication preferences
• Inquiry and support request details

Technical Information

• IP address and location data
• Browser type and version
• Device information
• Website usage data and analytics
• Cookies and similar tracking technologies

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and maintain our services
• To respond to your inquiries and provide customer support
• To send you marketing communications (with your consent)
• To improve our website and services
• To comply with legal obligations
• To detect and prevent fraud or abuse

4. Legal Basis for Processing

We process your personal data based on:

• Consent: When you provide explicit consent for marketing communications
• Contract: To fulfill our contractual obligations to you
• Legitimate Interest: To operate our business and improve our services
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With trusted service providers who assist in operating our website and business
• To comply with legal obligations or respond to lawful requests
• To protect our rights, property, or safety, or that of others
• In connection with a business transfer or merger

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on data protection practices

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Generally:

• Contact form submissions: 3 years
• Newsletter subscriptions: Until you unsubscribe
• Website analytics: 26 months
• Customer records: 7 years (for tax and accounting purposes)

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing based on legitimate interests
• Right to Withdraw Consent: Withdraw consent for marketing communications

To exercise these rights, please contact us at [email protected].

9. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie practices, please see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

11. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

12. International Transfers

Your personal data may be transferred to and processed in countries other than the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website and updating the "last updated" date. We encourage you to review this policy periodically.

14. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

15. Data Protection Authority

If you are not satisfied with our response to your privacy concerns, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):